Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
Are your Brand and Strategy speaking the same language? We can help translate.
Need help establishing your brand? Or visualizing what your mission statement or value statement looks like in a presentation? Or is it time to revamp a company logo to reflect the current personality of the company? Riptide can help with that.
Looking to perform customer research or seeking to gain insight/feedback on a new product launch? Riptide can help with that.
Looking to establish processes or revamp outdated ones? Are you curious to what technologies could help simplify moving individuals or businesses from prospects to customers? Riptide can help with that.
Social Media has developed into much more than just a social hangout. Whether you engage with Facebook, LinkedIn, Instagram, Twitter, YouTube, Snapchat or any of the countless up and coming platforms, you can see the power that these platforms possess.
These channels serve as instantaneous feedback outlets; for new product launches, for customer research, for customer support, for reviews, and most importantly, for customer advocacy.
Social Media has evolved into so much more than posting 1-3x a day on Facebook. Some of the most effective aspects of social media advertising revolve around the lead generations possibilities and the retargeting capabilities that exist through various tracking software scripts.
Knowing is half the battle. You can’t fix what you don’t know isn’t working.
Many companies consider the job done with a marketing campaign is live. Riptide understands that going live is just 1/2 the battle. Media campaigns must be monitored, adjusted, analyzed and adjusted again.
Launching a campaign and setting the autopilot is a recipe for disaster and one we won’t follow. True success comes when you continually evaluate how tactics are performing against your benchmarks and KPIs.
Get the most bang for your buck and let Riptide help manage your marketing campaigns.
Search Engine Optimization
Developing content? Linking strategy? Considering voice search? We can help.
Search Engine Optimization covers a broad spectrum and is discussed in many different ways; short-tail, long-tail, on-page, off-page, link building, content creation, page structure, title structure, etc.
SEO takes time, planning, continuous work and monitoring of that work. All of this while also staying aware of or looking at for algorithm changes from the search engines themselves.
In short, it’s a good deal of time and effort many small businesses don’t have the resources to dedicate. That’s where Riptide can assist.
Copywriting & Strategy
Traditional and Digital marketing still both require telling a story. Let us help tell yours.
What do the Torah, the Bible, and the Quran all have in common? Stories. Storytelling has been around since before recorded history began. Whether it be the cave paintings or early song, the human race has communicated through telling stories.
What story does your brand or product have to tell? How do you convey that message to the masses? How do you make it memorable, awe inspiring, captivating? The answer is, you don’t have to.
Let our team help craft the story arc and ending for your brand or product. We’ll work with your team to uncover and discover the advantages you didn’t even know you possessed. Then utilize that story on different channels through varying tactics.
Generate traffic on one platform and push users further down the sales funnel on another.
Digital advertising has evolved from simply being a traffic source to now being a way to proactively push intended audiences through a sales funnel. Tracking software and CRM systems allow us to serve content to individuals based on actions they have taken either on site, through an email, or even on social media.
Remarketing allows you to serve specific ads to specific audiences have or have not taken a desired action. But those audiences must be defined, designed and established in platform. Let our team walkthrough this process with you and setup the steps to achieve the desired success.
High-performing, responsive websites do not have to be high-priced and unaffordable
A website is a necessity and not an option. Advances in CMS platforms make it easier now for small to mid-sized businesses to afford advanced options formerly not available without a custom build.
Contact Riptide to discuss the wide range of services we offer in the web and app development realm.
How are you nurturing your email lists? Deliver the right message at the right time.
Your email list can be the most important weapon in your marketing tool box. How you utilize it and nurture these contacts can be the difference between success and failure.
Key email sends o of unique on website events. Send a follow up nurture campaign when potential customers engage with specific content on your website.
The opportunities are limitless. Schedule some time with Riptide so we can walk through a few with you!